Ana Zamfirache — Senior Product Manager · AI Strategist · Builder
Senior Product Manager · AI Strategist · Builder · Transition Architect

Ana
Zamfirache.

Senior Product Manager · AI Strategist · Builder · Transition Architect

I've spent 10+ years inside enterprise organizations — HP, Vodafone, SAP, Société Générale — building products, leading digital transformations, and watching talented people get stuck in roles that no longer fit them.

So I built JobSquad Tech. Not as a pivot. As the logical next step.

Ana Zamfirache
Founder & Program Lead
10+
years in enterprise UX, product & digital transformation
12,000+
employees impacted through AI adoption at HP
40%
AI adoption growth achieved in HP rollout program
4
enterprise organizations across Europe: HP, Vodafone, SAP, SocGen
The Story

I didn't build JobSquad Tech
from theory.

I spent 3 years as Executive Assistant to the COO at Vodafone — watching how decisions get made at the top, how organizations move (or fail to move), and what the gap looks like between strategy and execution.

Then came HP, where I led the rollout of an internal AI Assistant to 12,000+ employees — achieving 40% adoption growth and moving the satisfaction score from 2.8 to 4.1. That program taught me that technology is never the problem. People, structure, and clarity are.

At SAP and Société Générale, I worked on UX strategy across digital products — learning to design not just for users, but for the organizational systems around them.

Then I started seeing the same pattern everywhere: talented professionals — technically capable, deeply experienced — stuck. Not from lack of skill. From lack of a clear path, a repositioned story, and a community that knew where they were going.

That's why JobSquad Tech exists. To build the structure around the people who are already capable — and help them move faster, with less waste.

"I built every program from the inside out — from real transitions I've witnessed, facilitated, and lived through. Not from a curriculum template."

— Ana Zamfirache, Founder

Key Results at HP
AI adoption growth +40%
Employees reached 12,000+
Satisfaction score 2.8 → 4.1
IT tickets reduction −30%
Experience

Built across four enterprise organizations.

Not a career coach who read about transitions. Someone who's been inside the organizations — and on the other side of the desk.

HP
2022 — 2024
HP Inc.
AI Assistant Program Lead · UX & Product Strategy
Led the internal AI Assistant rollout to 12,000+ employees. Achieved 40% adoption growth and moved satisfaction from 2.8 to 4.1. Reduced IT support tickets by 30% through structured change management and training design.
VOD
3 years
Vodafone Romania
Executive Assistant to COO
Operated at C-Level for 3 years — strategic planning, cross-functional coordination, and organizational decision-making. Built a deep understanding of how large organizations move, decide, and transform.
SAP
Enterprise UX
SAP
UX Strategy
UX strategy for enterprise digital products. Designing for complex organizational systems — not just for end users, but for the workflows and decision structures around them.
SG
Financial Services UX
Société Générale
UX Strategy · Digital Products
UX strategy across digital banking products. High-compliance environment requiring rigorous research, stakeholder alignment, and design systems built for scale.
JST
2023 — Present
JobSquad Tech
Founder & Program Lead
Built JobSquad Tech from scratch — B2B AI transformation consulting for Romanian SMEs and B2C career transition programs for professionals across Europe. Combining enterprise experience with sprint-based facilitation methodology.
Areas of Expertise

Three disciplines. One through-line.

Helping people and organizations navigate transitions — with structure, clarity, and real deliverables.

01 · Enterprise
AI Transformation & Digital Adoption

Designing and running large-scale digital transformation programs that actually get adopted — not just deployed. Change management, training architecture, and adoption measurement.

AI Adoption Change Management Training Design No-Code Automation
02 · Product & UX
UX Strategy & Product Management

10+ years designing digital products and building product strategies across financial services, enterprise software, and consumer tech. Research, roadmapping, and cross-functional alignment.

UX Strategy Product Roadmapping User Research Design Thinking
03 · Facilitation
Career Transition Facilitation

Sprint-based programs that blend product thinking, emotional intelligence, and practice. Helping professionals reposition their experience, build real portfolios, and land roles they actually want.

Career Coaching Sprint Facilitation PM Mentoring Upskilling
Impact

Numbers that tell the real story.

40%
AI adoption growth at HP across 12,000+ employees
2.8→4.1
Satisfaction score improvement in HP AI Assistant rollout
−30%
IT support tickets reduced through structured adoption program
5/8
JobSquad PM participants transitioned to new roles within 2 months
Let's talk.

Not sure where to start?
Start with a conversation.

30 minutes. I'll tell you exactly which program fits your situation — or whether a custom approach makes more sense. No pitch, no pressure.

No obligation after the call Response within 24h Bucharest, Romania · Available internationally